The Free No-Code, Figma-Style Form Builder for Marketers

Marketers don't need another generic survey widget, you need a form builder for marketers that keeps your brand intact, moves at campaign velocity, and plugs into your stack.

FigForm is a no-code form builder with a familiar, Figma-style editor that lets you compose visually rich forms and iterate with help from flagship AI models. It's a free form builder to start - so you can capture real signals today and level up later.

Why brand fidelity matters

A form is often the last mile of your funnel. If it looks off-brand or boxy, trust drops and so do completions. FigForm treats forms as miniature landing pages: headings, imagery, microcopy, and layout - so your brand carries through to the submit button.

What FigForm gives marketing teams

• A Figma form builder feel.
  Arrange content on a canvas. Tune type, colors, spacing, and radii without CSS.

• AI-enhanced form generation.
  Brief the AI chat panel ("Draft a post-webinar follow-up with job title, company, purchase intent"). Chat with flagship models to bootstrap and refine copy, structure, and tone.

• Production in one line.
  Drop a single script on your site, or share a hosted embed.

• Lightweight analytics that marketers actually use.
  See visits, submissions, and completion rate - enough to decide what to tweak next.

• Handoffs without friction.
  Fire webhooks to Make, n8n, or Zapier - pipe leads to CRMs, ping Slack, update Sheets/Notion, create tickets, and more.

• Data you control.
  Review responses in-app. Export CSV with per-field selection so stakeholders get exactly what they need.

• Built for agencies and multi-brand teams.
  Create multiple workspaces and assign forms to clients, brands, or initiatives.

Ship a branded campaign form in 30 minutes

Step 1: Frame the promise and the audience

Write one sentence that guides everything: "Collect high-intent demo requests from mid-market ops leaders".

Step 2: Draft with the AI chat panel

Describe your goal, the number of fields, friction level, and tone. Ask for a mobile-first variant and shorter helper text.

Step 3: Make it unmistakably on-brand

Apply your type ramp, color tokens, spacing, and add an image or iconography. Use a strong headline + one supporting sentence.

Step 4: Connect automations

Enable a webhook to Make/n8n/Zapier to route submissions where work happens (CRM, Slack, ESP, Notion, Linear/Jira).

Step 5: Go live with one line

Add this where you want the form to render (replace FORM-ID):

Prefer a hosted view for an immediate share? Use: https://figform.io/embed/FORM-ID.

Step 6: Read the numbers that matter

Within minutes you'll see visits (traffic), submissions (completions), and completion rate (conversion).

Quick fixes: low visits → improve placement, low completion → clarify value, high completion → accelerate follow-ups.

Step 7: Share results responsibly

Review in the UI, then export CSV with exactly the fields your stakeholders need - nothing more.

Campaign blueprints marketers love

(Use these as starting points inside the AI chat panel, then refine in the editor.)

• Content gate with value preview
  Goal: Capture qualified emails without scaring off readers.
  Fields: Name, work email, role, "Primary challenge".
  Handoff ideas: CRM create/update + tag by asset, send to ESP nurture.

• Trial activation pre-qualifier
  Goal: Guide buyers to the right plan and trigger a helpful onboarding flow.
  Fields: Team size, use case, tool stack, timeline.
  Handoff ideas: Route "ready now" to sales Slack, tag "self-serve" in ESP.

• Event booth QR → instant follow-up
  Goal: Convert scans to meetings while interest is fresh.
  Fields: Name, company, intent, meeting preference.
  Handoff ideas: Create calendar holds via Make, DM owner in Slack.

• Win-back micro-survey
  Goal: Learn why churned users left and what would bring them back.
  Fields: Reason list, open text, "Would you retry if?"
  Handoff ideas: Create a CRM task if "Would retry" is positive.

• Partner / co-marketing intake
  Goal: Standardize partner requests and evaluate fit quickly.
  Fields: Audience profile, channels, timeline, assets available.
  Handoff ideas: Create Notion project + Slack notify #partnerships.

• Community onboarding
  Goal: Segment members for relevant programming.
  Fields: Role, goals, preferred topics, region.
  Handoff ideas: Add to a segment in ESP, auto-invite to the right channel.

Analytics that answer "Is this working?"

FigForm's dashboard sticks to the essentials:

• Visits - who's reaching the form
• Submissions - how many finish
• Completion rate - conversion on the form

That's enough to iterate messages, trim friction, and scale what converts - without drowning in charts.

Integrations and data flow

Use webhooks to send each submission to Make, n8n, or Zapier. Typical flows:

• Ping a Slack channel when high-intent fields are present.
• Create/update a lead in your CRM and append to a Google Sheet.
• Open a ticket in Linear/Jira for bug/feature input.
• Enroll contacts in the right ESP sequence.

Operations that scale with your portfolio

Spin up multiple workspaces for each brand, client, or market. Assign forms to the right home so collaboration, access, and exports stay tidy.

Review & export without headaches

Open any form's inbox to read responses in context. When you need to share, export CSV and choose which fields to include - ideal for privacy, stakeholder focus, and clean imports elsewhere.

Plans that don't punish growth

• Free plan: unlimited forms and unlimited responses - perfect for campaigns, experiments, and production use.
• Pro plan: access to smarter/bigger AI models with a transparent, flat monthly price - great when you want stronger AI drafting and higher throughput.

Ready to turn your brand guidelines into conversion?

Compose visually, draft with AI, connect your stack, and publish with one line. Your next no-code form builder should feel like the tools you already love - and FigForm does.

Try FigForm Today

Share a live form or embed it on your site with the one-line script above.